How Market Segmentation Benefits Companies

An advertising and marketing company focused on the timeshare marketplace, Bay Tree Solutions exclusively serves private owners rather than resort developers. To support the sales process, Bay Tree Solutions has developed a clear understanding of various segments of timeshare resale buyers and targets the top candidates with its advertising outreach. As marketing experts note, this type of market segmentation allows firms to focus their resources on the highest-potential audiences.

When segmenting and analyzing a market, a company divides customers into similar groupings based on perceived needs and wants. Since most companies have finite marketing resources, segmentation allows them to make strategic choices about which customer groups to pursue. As a consequence, segmentation allows companies to reduce risks and achieve greater efficiency, while delivering valued products and services to the clients who desire them.

In addition, market segmentation helps a company avoid trying to serve too many customers. In attempting to be too broad, companies may dilute their message and fail to differentiate themselves in any specific market.

About Bay Tree Solutions

For the last eight years, Bay Tree Solutions has operated as a timeshare resale advertising business based out of Atlanta. Since launching in 2006, the company has operated with the mission of providing an online marketplace that is easy to use for timeshare owners looking to move property at a specific resort community. Optimization of the Bay Tree Solutions website, baytreesolutions.com, continues to be a driving factor behind the company’s success, allowing compatible buyers and sellers to find one another and communicate without issue.

Bay Tree’s dedication to sellers and buyers alike has set the business apart from competitors. Its business model is another point of separation. The company is careful about the resorts it interacts with and keeps its portfolio of locations as small as possible in order to provide sellers and buyers with specific insights. In addition, it avoids distressed properties and desperate sellers, and as a result, it moves properties at rates 30 percent to 50 percent higher than competitors.